Selling expensive products without mentioning the price – here’s how

The sales pitch is going well and the deal is almost done until it’s time to name the price: especially with expensive products, the salesperson can get stuck and the sales pitch loses its flow. The buyer may also need a short break after the total price has been quoted.

Here we explain how you can avoid this situation and sell expensive products without quoting a price.

When the price doesn’t matter

As a good salesperson, you do a bit of research beforehand about who you are selling to. You will often also know the approximate purchasing power of the customer. In the case of companies with a high ability to pay, you will probably be able to state the price more fluently than with a customer who may be dependent on financing.

Imagine if the price didn’t matter. No matter what kind of customer you have in front of you. Liquidity, purchasing power, equity – none of this matters. All customers – big or small – can afford your products, even if they are expensive.

Selling expensive products without mentioning the price

Instead of telling your customers the high total price for your product, simply end the sales pitch elegantly with a leasing rate. The comparatively low monthly installments are easy for the buyer to calculate, manageable and affordable for everyone.

This means you don’t even have to tell your customer the actual purchase price for the product. In addition, you make the product accessible to everyone by offering financing that is independent of credit institutions and banks.

Your customer has no extra effort to organize the financing, because you take care of everything – simple and straightforward, both for the customer and for you. And although your customer pays for the product in convenient installments, you immediately receive the full price from the leasing partner.

In this way, you can sell even more or even more expensive products by upselling or cross-selling.

Conclusion on selling without quoting a price using leasing

If you offer your customers leasing as financing, you can sell expensive products without mentioning the price and avoid discussions about discounts. In addition, you can also cross-sell other services without having to quote a deterrently high price. This allows you to sell more products and services to more customers and automatically increase your turnover.