Selling services via cross-selling

Cross-selling is a great way to increase sales. In addition to products, you can also use cross-selling to sell services. In this article, we explain how you can easily sell your services via cross-selling and thus increase your turnover.

What is cross-selling?

Cross-selling is a sales method in which you offer your customer another product in addition to the actual product they want to buy. This additional product complements the item that the customer wants to buy anyway. You can therefore increase your turnover through cross-selling because you sell more.

Here is an example of cross-selling

You sell your customer a lamp. Instead of closing the deal now, you offer him another light bulb. As the customer needs the light bulb to use the lamp, there is a good chance that they will buy the light bulb. So you have cross-sold the light bulb and made more sales than if you had only sold the lamp.

You can also sell services via cross-selling

However, you can not only sell additional objects in this way, but also services. For example, if your products require professional installation or your company offers regular maintenance as a service, you can cross-sell these additional services.

Let’s assume you sell not just one lamp and one light bulb, but hundreds of lamps and light bulbs for an entire office building. Using cross-selling, you now also sell your customer the installation and regular maintenance of the lamps and thus generate more revenue with a single sale.

Of course, you can do the same with all products that require such services, be it solar systems, surveillance cameras or alarm systems etc.

Offer additional services via financing

So that you can easily sell even expensive products and expensive services via cross-selling, it makes sense to offer your customers financing. Thanks to sales financing, for example, you can offer your products and the associated services in manageable installments. In this way, you do not have to quote your customer the expensive full price, but can reduce your product including cross-sell to small monthly installments. Thanks to this type of financing, both the original product and the extra services will appear more affordable to your customer and they will go ahead with the purchase.