Scaling in B2B is not achieved through marketing, but through structure Many companies talk about lead generation, performance marketing or reach.However, scaling works differently in the area of structured sales financing. Here, leads are not generated from campaigns – but … Continued
Many careers in the financing environment start in a similar way.You advise clients, structure financing, accompany projects – and become more efficient, faster and more professional as your experience grows. But at some point, a more fundamental question arises:Do I … Continued
Many financing models in B2B still follow a linear principle:lead → conclusion → end. After closing, the process begins again.New acquisition costs, new coordination, new sales effort. What is often overlooked: In most business relationships, financing is not a one-off … Continued
Sales financing is no longer a niche topic in B2B.Manufacturers, retailers and service providers are increasingly using it to facilitate investment decisions and accelerate sales processes. However, as demand grows, a recurring pattern emerges:What works well for a small number … Continued
Sales financing has long been an established instrument in B2B. It facilitates investment decisions, increases closing rates and supports companies in making larger projects feasible. In practice, however, it has been shown time and again:It is not the financing itself … Continued
The name “VENDORMAX” was chosen deliberately: It combines the term vendor – the central player in the sales financing process – with a clear performance promise. For us, maximum does not stand for superlatives, but for a precise claim: maximum … Continued
The future of B2B sales belongs to companies that make decisions quickly, provide clear information and close deals digitally. VENDORMAX was developed precisely to meet this demand – and is now consistently expanding its dealer network. 800+ retailers – ready … Continued
Cross-selling is a great way to increase sales. In addition to products, you can also use cross-selling to sell services. In this article, we explain how you can easily sell your services via cross-selling and thus increase your turnover. What … Continued
You are probably familiar with upselling and cross-selling from the B2C sector. In everyday life, upsells and cross-sells are offered almost everywhere. What has long been practiced in online stores and fast food chains to encourage end customers to make … Continued
