Sales financing is an ingenious tool with which you can achieve a lot for your company. Increasing turnover by making it easier to sell high-priced products is the main function. However, with sales financing you can also achieve better customer loyalty and thus build up a loyal customer base.
Why is good customer loyalty important?
Customer loyalty is an important factor for the success of a company. Happy, returning customers save you a great deal of time and effort in acquiring new customers.
The fixed customer base also gives you a certain degree of security. You can plan better in terms of sales and use your marketing in a targeted and effective manner, allowing you to increase your sales.
How can you retain customers in your company?
You can bind customers to your company through brands with which they identify. To do this, you first need to build up the actual brand, of course. At the same time, however, it is also important to associate it with an attitude to life that your customers find desirable. This will ensure that customers return to your brand again and again and buy various products from your range.
Another effective way to build customer loyalty to your company is through satisfaction. Even if you don’t have a brand or are not a brand, you can make a good impression on your customers.
You can achieve this by providing a positive shopping experience and offering customer service with advice, support and problem solving. And by offering additional services related to the product sold, such as installation and maintenance, over and above the normal sales.
How to achieve better customer loyalty through sales financing
You can use sales financing correctly as a tool to achieve better customer loyalty. On the one hand, financing facilitates the purchase of a product and is perceived by the customer as a positive experience. This makes them more likely to make a repeat purchase from you.
On the other hand, you can also offer your customer services such as installation and maintenance to a certain extent in addition to the actual product. You can sell everything together, i.e. both the actual asset and the services, by means of sales financing.
In this way, you achieve customer loyalty both through the positive shopping experience and through the service for the customer that goes beyond the sale. At the same time, you also increase your turnover because you are also selling the services.
How to implement sales financing
In the linked article you will find everything you need to know about planning and implementing sales financing. We will also be happy to advise you personally and discuss the best strategy for your company with you.
