Regardless of whether you run an online store, have a brick-and-mortar business or operate a marketplace: If you want to increase your turnover through higher sales, you should offer your customers financing and do so online.
Why you should offer financing online
Your web presence is the figurehead of your company. Potential customers will find you via search engines or advertisements. But it’s not enough just to attract potential customers to your website. The most important thing is that they stay on your site and, above all, buy something there or contact you.
To achieve this, your website should be as informative as possible. This also includes offering your customers online financing for the products you are selling.
Read the step-by-step guide to find out how to offer your customers financing or payment by installments.
Technical implementation on the website
At first it may sound complicated to offer financing online, but it doesn’t have to be. The simplest solution is to simply point this out in a clearly visible place. Your customers will then know that you generally offer payment by installments or financing. However, they would then have to contact you for more information and to complete the purchase.
Another option is to link directly to your financing partner, through whom everything else is handled, with a reference to the option of paying in installments or financing. It is best to place this link or button directly under each product on your website or store. This way, the customer can see at first glance that they can finance the product. If they are interested, they can contact the financing partner directly.
If you have an online store, the most elegant solution is if the financing or installment payment option not only appears under the respective product, but is also offered directly under the payment methods in the checkout. This allows your customers to request financing directly during the purchase process, which is processed immediately by the financing partner. The sale is then already completed and therefore the hurdles before the sale are lower.
We will be happy to advise you so that you too can offer online financing
As a leasing broker, we already work with several companies that have integrated or will integrate the above options on their websites. If you are also interested in such an implementation, we will be happy to inform and advise you. Simply contact us or request a callback. We will be happy to get back to you.
