Increasing sales – simple strategies for more sales

Sometimes business seems to stagnate or, worse still, sales slump. Then it’s high time to use a few strategies to increase sales. Various simple methods can be used to increase sales quickly and easily. Here we show you simple and effective strategies for more turnover.

Increase sales through more customers or new customers

One way to increase your turnover is to gain more customers. Because if you have more customers, you can also sell more, which in turn leads to more turnover. You can gain new customers by doing more marketing and drawing attention to yourself and your product. If you do little or no marketing, it’s high time you did. If you are already active in terms of advertising etc., then you can also try out a new marketing method that you are not yet using.

Some marketing methods for customer acquisition

Social media: If your company is not yet present on social media channels, now would be the time to set up company profiles on the various platforms. Post articles about your product, sales promotions and offers to draw attention to yourself.

Trade fair visits: Visit trade fairs relevant to your industry. Either as a visitor or as an exhibitor. If you are going to the trade fair as a visitor, make some appointments in advance with exhibitors who could be potential customers for you.

Inbound marketing: Inbound marketing is particularly interesting in the long term. To do this, you need a website on which you present your product or service and regularly provide new and, above all, helpful content. Your site will be found by potential customers via search engines using the content (texts). As your product is often the solution to the problem of the visitors who come to your website in this way, they often become new customers.

Outbound marketing (traditional advertising): To acquire new customers, you can also place traditional advertisements in newspapers and magazines. You can also advertise your product and your company on websites and search engines such as Google, on billboards, on the radio, television or in cinemas.

Reach new customer groups

Another way to attract new customers is to make your product interesting for a larger customer group. For example, if you sell very expensive products that a small business customer cannot afford due to a lack of liquidity, you can offer them uncomplicated financing. Financing with manageable leasing installments, for example, also enables customers without large amounts of equity to buy your products. So if you offer financing with your products, you open up completely new customer groups.

Achieve a better closing rate when selling

To make more sales, however, you don’t necessarily need an incredible number of interested parties to whom you can offer your product. Sometimes just a few are enough. The decisive factor is that you turn a prospect into a buyer. To do this, you can refine your sales process and you will achieve a better closing rate when selling, which in turn will increase your turnover.

Before contacting a potential customer, research who the right contact person is in the company. It is best to only speak to people who can make decisions, especially when it comes to the budget. Respond to your counterpart and find out about the company you are negotiating with before the sales meeting. Then make offers tailored to the customer in the form of packages, discounts or offer to finance the product, for example through sales financing or leasing. With these simple strategies, you can easily achieve a better closing rate when selling and increase your turnover.

Making more sales per customer

If you are already in the process of selling something to a customer, take the opportunity to increase your sales here too. One possibility is upselling and cross-selling. When upselling, you offer a higher-quality and therefore more expensive version of your product during the sales pitch, for example. With cross-selling, you offer other suitable products or services. With both methods, you can make more sales with a single customer.

Another option is to offer your customer packages that include more than just the actual product. Depending on the industry, you can, for example, sell services such as installation, maintenance and customer service together with the actual product. With such an all-round carefree package, you sell more to a customer at once and generate more revenue per customer.

Encourage customers to buy more frequently

Another strategy to increase your sales is to encourage your customers to buy more frequently. The best way to do this is to give your customers a positive experience right from the start and not simply forget about them once a sale has been made. Take care of your customers. Find out how the product works and whether everything is in order. Help them if they have any problems. All round, make sure that your customers are satisfied. A satisfied customer with a positive experience will buy from you again. Satisfied customers are also happy to recommend you to others, which in turn leads to new customers.

Use the time with your customers to listen to them. You may find out that they are buying some products from the competition. Analyze why this is the case and make appropriate changes so that your existing customers buy as much as possible from you.