How to sell more products to your customers

Would you like to sell more products to your customers, but don’t know how to encourage them to buy? So that you no longer have to rack your brains, we have put together some helpful ideas and tips on how you can sell more at once. Put these simple tips into practice and sell more products to your customers.

Sell more products through cross-selling

To sell more products to your customers, simply offer them more products. A customer is often interested in something specific, such as surveillance cameras. Instead of simply selling them surveillance cameras from your range, you can offer them other suitable products. For example, the cables to connect the cameras or a monitor to view the image, etc. To be successful with cross-selling and sell more to a customer, you don’t always have to offer additional products, you can also sell services. In the case of surveillance cameras, for example, you can also offer installation or maintenance and so on. In this way, you can use cross-selling to sell more products to your customer in one go during a sales pitch.

Offer your customers packages

Another way to sell more products to your customers is to offer them packages. Similar to cross-selling, you don’t just sell the product that the customer is interested in from the outset, but offer them a suitable package with several products. You can also integrate services here. The difference to cross-selling is that the packages are practically already put together. The individual products and services included in the packages cannot be changed or varied at will. What makes packages attractive to customers, however, is that they include a certain discount. This means that the individual products included are cheaper together as a package than if they were bought individually. With such an attractive offer, you can sell more products to your customers at once.

Ensure that your customers are satisfied

You may not be able to sell more products to a customer all at once. But then you shouldn’t throw in the towel and write the customer off. On the contrary, make sure that the customer takes home the best possible experience of buying from you. Look after them even after the successful sale. Ask whether everything is OK with the product. Give them the feeling that you are always available. Answer any queries and resolve any problems with the product you have sold in a straightforward manner. With this positive experience, it is very likely that the customer will return to you and buy more products. The trust they have gained will also make them willing to spend more and buy more the next time.

Offer your customers more choice

Imagine your customer prefers to buy a product from the competition rather than from you. Even though he is your customer and has already bought something from you. So why does your customer decide against you? One reason could of course be customer satisfaction. He prefers to buy from the competition because of a bad experience. Another reason may simply be the greater choice offered by your competitors. For example, perhaps you offer the product your customer wants, but no associated services such as installation and maintenance. Your customer may be able to get all of this from the competition and thus save time and effort.

Offering your customers more choice of products is probably the most difficult way to sell more products to a customer. Nevertheless, you should look into it. Sometimes all it takes is adding a single new product or service to your range. Listen to your customers to find out what they are missing. If you are often asked for the same product etc. and you don’t have it, you should consider adding it to your range.

Offer a simple financing option

Make it easy for your customers and offer them financing to lower the purchase threshold. Perhaps a customer is interested in more than just one product from your range, but cannot afford it at the moment. This may be due to a lack of liquidity or the fact that they would not be able to get a loan from their bank to finance the desired product. Perhaps your customer is simply afraid of the bureaucratic hassle of financing and therefore does not want to make the purchase. However, if you offer this customer uncomplicated financing, for example leasing, directly with the sale – without a bank, without a lengthy wait for approval and without lots of forms – they will consider the purchase. With manageable installments, the purchase becomes affordable for the customer – even if he wants to buy more products – and the inhibition threshold is lowered. The chances of selling more products to your customers in this way are higher than if you offer them at the full price.