Direct sales – these are the advantages

Direct sales offer you a number of advantages over indirect sales. Among other things, quality assurance, the presentation of your product and sales play a role. You also have better control over how your product reaches the customer. Read on to find out more about the advantages of direct sales.

You have full control with direct sales

If you sell your product directly, you have full control over how your product reaches the customer. Of course, this starts with production, where you pay attention to the highest standards anyway. In the second step, as a direct seller, you hold the reins when it comes to the presentation and sale of your product. You have full control over ensuring that both are in line with the brand identity.

Once you have sold your product, as a direct distributor you can ensure that it is installed correctly at the customer’s premises. For example, if you sell alarm systems or video surveillance systems, it is important that all products sold work correctly at the customer’s premises.

Direct distribution means top quality

Of course, as managing director, you cannot personally carry out every step from production to sales and installation. To do this, you need employees who carry out these tasks conscientiously in the interests of your company and the brand. As a direct distributor, however, you have direct contact with your employees and can monitor the individual steps. Thanks to short communication channels to the individual responsible persons, no information is lost that could affect the sales process or standards. This ensures the quality of your products from production to commissioning at the customer’s premises.

How to increase your sales with direct sales

Direct sales also offer you attractive opportunities to increase your turnover. One option, for example, is to sell your products via sales financing. This is a simple method of increasing turnover, particularly in the B2B sector and for products in the €2,000 to €20,000 price segment. Small-ticket leasing allows you to offer your products, including installation and maintenance services, in manageable installments and still have the sales amount credited immediately by the financing partner. Because of the easy financing for your customers, you will be able to sell more products and serve more customers. Find out more about the advantages of sales financing here.

If, on the other hand, you plan to expand more quickly, you have the option of entering the franchise business as a direct distributor. As a franchisor, you can sell more of your products and still have control over quality standards and brand identity. You can tell your franchisees exactly how to present, sell and install your products. There are various portals for finding franchisees, such as the Franchise Portal.